Over the past couple of years, DC has secured the publishing rights to three different groups of superheroes: The Milestone characters, the Archie/Red Circle characters, and the THUNDER Agents.
The Milestone heroes have guest-starred in Justice League of America, made a couple of appearances in Brave and the Bold, and Static is now in the Teen Titans.
Meanwhile, the Archie/Red Circle characters will star in the their own limited series, and then two of the characters -- the Shield and the Web -- will star in their own ongoing series.
The THUNDER Agents, according to Dan Didio at SDCC, will appear in other DC titles before going on to star in their own series.
What's wrong with this picture?
The one with a larger fanbase is doing nothing while the other two that most folks (under the age of 20) have never heard of and a little light in the diveristy department are being showcased. Guess anything to get those Impact back issues to rise in price huh DC?
I think too many folks think showcasing Milestone would be an Affirmative Action like move and guys like Hawkman, Aquaman and the other two properties would get ignored. Of course we know that isn't the case.
I think when more folks start keeping their money in protest of bad stories and higher prices, we might see a few Milestone Co-Features on some low selling books.
I'm old enough to remember the THUNDER Agents, they weren't bad characters. But I don't see what value they bring to the already crowded DC pantheon. There's nothing about them that couldn't be created in a new character.
One theory (posited in this site?) is that today's comic creators don't like creating new characters for the companies, they'd rather hold on to those characters and release them in a creator-owned book.
So maybe getting the THUNDER Agents and the others are ways to get access to a bunch of "new" characters - or at least, new to many of today's younger readers.
The question I was trying to raise is this: Why does DC think the Red Circle characters and the THUNDER Agents are worthy of starring in their own series, while the Milestone characters are primarily relegated to guest appearances?
Well, we don't have to beat around the bush on that. The answer must be, they think those other characters' books might make more money.
And why exactly would they think that? The Red Circle characters even in their heyday were never big sellers. The THUNDER Agents, except for a brief revival in the 1980s, haven't had a regular ongoing series since the 1960s.
Money for who?? Unless they are selling those books for $1.50 and bringing back the They Fly & Jaguar with them. Most folks under the age of 20 have never heard of them. I could understand if a movie or tv series was in the works with these guys, but nothing is planned for them outside of books. This series is going to end up in the dollar bin at Half Price Books so quick that it isn't funny! Then again most DC books end up there in BULK!
At least with Static you have him in a book and reruns (albeit the same set of episodes) of the series on tv and trades coming out. More can be done with Milestone than the other two. Or do we have to wait until Black History Month for them to get dusted off for something?
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